Privacy policy

Who we are

Booply is a baby tracking app for iPhone. It is operated by Individual Entrepreneur Grigorii Andreevich Maltsev, registered in Russia (“we”, “us”). We decide why and how your information is processed and are responsible for it.

Questions about this policy or your data: hello@booply.baby.

Who Booply is for

Booply is for adults aged 18 or over who are parents, legal guardians or caregivers trusted by them. Children do not use Booply themselves. When you add a baby, you confirm that you are their parent or legal guardian, or that one of them has allowed you to add this information.

What we collect

Account: your email address, name, language and app settings, and the sign-in data needed to keep you logged in.

Your baby’s journal: what you and your family choose to add, such as the baby’s name, date of birth and sex, sleep, feeds, solid foods, diapers, height and weight, notes and photos. Notes can include health details such as an allergy or an illness; add only what you need.

Family: who you invite, their role, and which baby they can see.

Ask Booply: your questions, the answers and the conversation history, if you use it.

Voice: what you say when you log by voice, and its transcript, if you use it.

Support: the messages you send us.

The app contains no advertising or third-party analytics. This website sets no cookies and uses no analytics.

How we use it

To run the journal and sync it across your family’s devices; to show timers, charts, the Flow sleep plan and food history; to answer your Ask Booply questions and process voice entries when you use them; to keep accounts secure and fix problems; and to reply to you.

We process your information to provide the service you signed up for, and, for the baby’s information and for Ask Booply, with your consent. You can withdraw consent at any time; the journal keeps working without Ask Booply.

We do not sell your information, we do not use it for advertising, and we do not use it to train AI models.

Family sharing

Everyone you invite can see and add to the journal of the baby you share with them. Removing a person stops their access to new and existing entries in the app, but cannot undo screenshots or copies they have already made.

Flow and Ask Booply

Flow estimates the next sleep from the entries your family has made. This happens on our servers; no outside AI service is involved.

Ask Booply is optional. When you ask a question, our server sends it, together with the journal entries relevant to it (which may include older entries and your notes), to the Qwen AI model provided by Alibaba Cloud (Model Studio, United States region). The answer is returned to you and saved in your account. Ask Booply may also open public pages on trusted health sites, such as the NHS, to cite sources; nothing from your journal is sent to those sites.

Flow and Ask Booply do not give medical advice or diagnoses. For anything about your baby’s health, talk to your paediatrician.

Where your information is stored and who processes it

Your account and journal, including photos, are stored with Supabase in the United States (us-east-1 region). Ask Booply questions are processed by Alibaba Cloud in the United States. Voice entries are recognised by Apple’s speech service, which may process audio on Apple’s servers. Support email is handled by Yandex 360 in Russia. This website is served by Netlify.

This means your information is transferred outside Russia and outside your own country. Each provider processes it only to provide its service to us, under its own security and data protection terms.

How long we keep it and how to delete it

We keep your information while your account exists. To delete your account and your baby’s journal, write to hello@booply.baby from the email address of your account. We delete it within 30 days and confirm by email. Backup copies are overwritten in the normal backup cycle within a further 30 days.

Entries made by other family members in a shared journal belong to that shared journal: if you leave, we remove your access and your account, and the people who remain keep the journal.

Your rights

You can ask us for a copy of your information, ask us to correct or delete it, withdraw your consent, or object to how we use it. Write to hello@booply.baby; we reply within 30 days. We may ask you to confirm that the account is yours. Please never send passwords or codes. You also have the right to complain to the data protection authority in your country.

Security

Data travels over encrypted connections, access is limited to your family by account, and AI service keys are kept on the server, never in the app. No service can promise perfect security; if a breach affects you, we will tell you as the law requires.

Changes

When we change this policy, we update the date above. If a change is significant, we will tell you in the app or by email before it takes effect.